RSL Cup blog taking a long much needed break

I've been a fan of Real Salt Lake since it joined MLS and took to the field in 2005, and I've been a fan of MLS since it began in 1996.

However, over the past couple of years, and especially the last several months, I've began to see the ugly underbelly of this sport. Most likely it has always been there and I was just too naïve to see it, but I cannot not see it anymore.

I'm taking a much needed break from the sport of soccer. I may or may not be back. I may or may not update this blog, I don't know. It would be a shame since I've had it up and running for almost 10 years, but the fun I once had just isn't there any more.

Hopefully you fare better.

Wednesday, March 23, 2016

D.C. United unveils a new logo

(by Stephen Goff 12-10-15)

For the first time since 1998, D.C. United’s logo has a new look. The MLS club unveiled the redesigned crest Thursday night during an event for supporters at Union Market.

The eagle remains the centerpiece, though its head is turned right instead of left. The soccer ball and gold star are gone, replaced by the stars and stripes of the District of Columbia flag.

Tom Hunt, United’s chief operating officer, called the new look “more of a modern evolution than a revolution.”

Through market research, the club concluded “the current brand did not adequately represent the United community.” However, United also wanted to maintain “a strong tie to the tradition.”

The change comes at a transitional time for the organization. Plans for a new stadium at Buzzard Point, near Nationals Park, played into the redesign of the crest. United is hopeful of breaking ground next summer and opening the venue in 2018. The team has played all 20 seasons at RFK Stadium, a rundown facility that opened in 1961.

The last time United altered the crest was after the 1997 season, softening a militaristic version of an eagle with three soccer balls.

The shape of the new logo, the club said, draws from George Washington’s family crest, featured in stained glass at Selby Abbey in Yorkshire, England.

The eagle’s head has remained the same since the inaugural 1996 campaign, but the club decided to turn the direction so it’s “looking forward.” The wings were enlarged to extend beyond the shield, “reinforcing the core brand value of freedom.” The red coloring is also darker than in the previous logo.

British-based graphic artist Peter Horridge crafted the new logo. He had redesigned the shields for the Liverpool FC and England’s Football Association.

Among MLS’s 10 founding teams, United has undergone few branding changes over two decades. Many organizations have altered their color schemes and crests. The Columbus Crew, 2015 MLS Cup finalist, changed its logo last year. Four original clubs have changed their nickname: New York (MetroStars to Red Bulls), Dallas (Burn to FC Dallas), Kansas City (Wiz, Wizards, then Sporting KC) and San Jose (Clash to Earthquakes).

United did not have any serious discussions about changing its nickname or colors, Hunt said.


10 year anniversary

1998 - 2016

1996 - 1997

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