Wednesday, November 29, 2017

We are all Columbus


Sending good chi Columbus' way



Good luck tonight in your battle for most precious metal where sun and grass meet.

Tuesday, November 28, 2017

Stadiums

ElJefe - Oh yeah, the Hunts, Kroenke, and Hauptman have really distinguished themselves over the years with their brilliant marketing and outreach efforts, so it must be the suburban stadium, right?

BTW, answer me this: If suburban stadiums are "the problem," why does FC Dallas get more people now in their horrible suburban stadium (in one of the fast growing cities in the United States) than they did when they played two miles east of downtown Dallas?


MelbaToast - Yes, they know how to market their teams. We're talking about sports entertainment moguls. Their problems, however, are the product of the MLS 1.5 mindset.

The in vogue thing to do for such moguls in the times of MLS 1.5 was purchase one of ASG's many teams (the Hunts aside), acquire cheap land in a suburb, and place a below-grade, future-expansion-made-easy soccer/concert stadium there. For their desired demographic, they chose suburban Boomer and Gen-X soccer moms and their Millennial kids. The results were sterile, cookie-cutter "family friendly" atmospheres and a group of stadiums that weren't attractive to the less-than-desirables: the urbanites; the rowdy people who drink and swear and make a lot of noise; the people who, if they were too numerous, would surely scare off the precious suburbanites.

It was a marketing strategy that nearly killed the league. MLS 2.0 teams did better to attract the urbanite demographic, and MLS 3.0 teams have seized it.

Learn from history or...you know.

Now, have you asked yourself, 'Why are the business-people in Columbus suddenly so desperate to keep the team?' 5 years ago they couldn't have given less of a shit. The simple answer is: they now use the Crew to attract business and young employees. Likewise, the Crew enable the city to sell itself as progressive: the young demographic in this country is into soccer, thus having a soccer team is cool and attractive. What's cool and attractive to young people, is cool and attractive to businesses.

What would make things even sexier? "We have a downtown soccer stadium." Holy Millennial sploosh!

What would kill the vibe? Suburban shopping center soccer; a total Millennial cock-block.

Believe you me, Hunt, Kroenke, and Hauptman know they messed up by building in Frisco, Commerce City, and Bridgeview. There's nothing they can do now but sell (which they won't do) or wait until their stadiums need replacing. So, they're simply stuck biding their time another decade, at which time you'll see them and the league go into full-on stadium lobby mode. New stadiums in better locations will be built, and with them the whole "rebrand" thing. New crest, new digs, maybe new colors all to disassociate from the epic failures of MLS 1.0-1.5.

Dirty Rats


A fictitious team I think, or maybe a rec league team.

Cool logo nonetheless.

Sunday, November 26, 2017

How the Bundesliga puts the Premier League to shame

https://www.theguardian.com/football/blog/2010/apr/11/bundesliga-premier-league

Why are we talking about a new soccer stadium and not a new viaduct?

http://www.wcpo.com/news/insider/column-why-are-we-talking-about-a-new-soccer-stadium-and-not-a-new-viaduct

Best US cities for millennials are in the Midwest, South, says new study

https://www.cnbc.com/2017/09/18/best-u-s-cities-for-millennials-are-in-the-midwest-south-says-new-study.html

Deconstructing the American game and the problems so many thought never existed

https://thesefootballtimes.co/2017/10/30/deconstructing-the-american-game-and-the-problems-so-many-thought-never-existed/

Temecula FC



Temecula Football  Club is an American soccer club, based in Temecula, california that plays in the NPSL. Founded as Temecula Football Club August 2nd 2013 and plays it's home matches at Linfield Christian or Temecula Valley High School. Temecula Football Club inaugural season was 2014. Nicknamed the Quails. 

http://www.temeculafc.com/default.asp

Lionsbridge FC Named New PDL Club


Virginia-based announced as expansion team ahead of 2018 season

http://www.uslpdl.com/news_article/show/856025?referrer_id=2242498

Saturday, November 25, 2017

Still more good posts on BigSoccer

ManiacalClown - I'm just watching you put words in my mouth and laughing, mostly.

whereiend - Sorry, it's difficult to separate the few reasonable individual opinions from the chorus of blind emotional support for #savethecrew.

PodinCowtown - Our support for #savethecrew isn't blind. It's a combination of anger at being lied to so blatantly by Precourt with his assurances of his commitment to Columbus at the same time he was laying the groundwork for a move to Austin. And the puzzlement of moving to Austin, which isn't obviously a better market and where pro soccer has recently failed at the minor league level.

whiteonrice04 - And the league aiding in the lying to fans

AndyMead - Sports is emotional. Soccer doubly so. It's why any of us are still here on BigSoccer when everyone else has left for Twitter or Snapchat or whatever. We can't let go.

HailtotheKing - Here's my question, and it relates to a "belief" of the SupportersUnion:

They believe that OWNERSHIP GROUPS, not cities, submit expansion bids in order to place a team in a certain market ... to wit:

Why is it believed by Garber and Precourt that ATX is a good market when: NOBODY IN ATX DID?


AndyMead - They're smarter than other people?

There are a lot of reasons that second tier cities may not have a local rich guy interested in owning a professional sports team.

The two most successful soccer businessmen in America over the last 30 years live near me, and not once have they shown any interest in taking an ownership stake in any professional sports club - anywhere.

As much as people talk about ROI and "making money" - most people don't own sports teams to get rich. It's a terrible investment. It's important (as Horowitz and Checketts will attest) not to lose too much money, but it's mostly about ego and being an alpha dog.

The "smart money" doesn't buy sports teams. The idle rich, or the uber-rich with idle money, and an ego to feed buy sports teams.

Bringing pro soccer team to Austin, building stadium may trigger vote

(by Philip Jankowski mystatesman.com 11-24-17)

While local soccer enthusiasts might be elated at the news that a Major League Soccer team is serious about making Austin its home, they might have to persuade Austin residents at large to approve bringing the city’s first professional sports franchise.

An election over bringing the Crew SC soccer team — currently based in Columbus, Ohio — to Austin for the 2019 season is becoming a growing possibility as parkland in the core of the city is emerging as a potential location for a stadium that would need to seat at least 20,000 people.

Such a drastic change to parkland would be reminiscent of an effort two years ago to build world-class golf courses in far East Austin, something that the city ultimately said would likely need an election.

While Crew SC owner Anthony Precourt has promised he won’t use taxpayer money to build a facility, the economics would make much more sense if the city were able to provide the land for it free of charge.

To that end, the Austin City Council has ordered the city to research what city-owned land could be used for a MLS stadium, including parkland. Several media reports show that Butler Shores Metropolitan Park has emerged as the most attractive location for Precourt.

The park sits in a choice spot along Lady Bird Lake, just behind the Zach Theatre where Barton Creek empties into the Lady Bird Lake. It also meets Precourt’s goal of having a stadium in the city’s core.

But repurposing the parkland would likely trigger a public election, something Precourt’s lobbyist Richard Suttle said Precourt’s company would prefer to avoid.

Suttle said the company has conducted surveys leading it to believe voters would approve a proposal to bring the team to Austin. But holding an election could threaten Precourt’s desired timeline for a move to Austin for the 2019 MLS season.

Precourt would like to have a site for a stadium picked by Jan. 1 and an agreement with the city in place by the summer. Meetings those deadlines would be difficult if the city held an election in either March or May, and outright impossible if a soccer election were held in November 2018.

“We are not afraid of an election on bringing in MLS to Austin,” Suttle told the American-Statesman. “The only concern I can think of is we have a finite amount of time to take advantage of this opportunity and we would have to evaluate whether an election scenario fits into the scheduling.”

Texas law states that no parkland can be sold at any price without voter approval. Austin’s city charter underlines the law, adding restrictions for leasing parkland as well. A drastic change in purpose for parkland would also trigger an election under state law.

But laws mandating an election are not entirely ironclad. Suttle said a stadium could be considered a parkland use. Concession contracts do permit government land to be used for private business purposes. The city also refused to give a definitive answer to whether an election would be necessary.

Council Member Kathie Tovo, who spearheaded a resolution to search for city-owned land as a possible home for a MLS stadium, said she sees similarities to a previous attempt to build a world-class golf course on parkland in 2015.

Tovo said that when the council was considering building the PGA-level golf courses at Walter E. Long Metropolitan Park, the contract before the council felt like “a way of skirting a vote.”

The plan had firm support from then-City Manager Marc Ott, but stalled after Ott signaled that having an election would likely be the best course of action. In the end, the council opted to request a new master plan for the entire park.

Voters also narrowly defeated a proposal to turn a portion of the park into a hotel and golf courses in 2000.

Tovo told the Statesman the city might be best served by holding an election if the council attempts a license agreement with Precourt for a stadium. She said her resolution asking the city’s staff to identify city-owned properties that could serve as a possible stadium location was a way for the city to get ahead of the likely large amounts of input it would receive if parkland is chosen.

“It was important to me that we approach any consideration of locating a soccer stadium in a way different from the Walter E. Long discussion several years ago,” she said. “I want to make sure that at the outset we discuss whether community benefits outweigh the loss of a public space.”

But Tovo said she wanted to hear what the city attorney’s office thinks about whether an election would be required.

Austin resident Bill Oakey, a retired accountant who blogs about affordability, has researched the laws and said that using parkland for a stadium would “absolutely” require an election. The scale of the project would move it beyond smaller concession contracts, and Oakey said he would support a large-scale, public-private partnership if it brought in revenue for the city’s parks.

“That would be a win-win, but it would have to come with an election,” he said.

And even with indications that voters might support it, Circuit of the Americas Chair Bobby Epstein, who is working to bring a minor league team from the United Soccer League to the track’s land in 2019, said there is always a risk when voters are involved.

“The more hurdles you have to jump over, certainly the more challenging the goal becomes,” Epstein said.

-------------------

http://www.mystatesman.com/news/local-govt--politics/bringing-pro-soccer-team-austin-building-stadium-may-trigger-vote/ymo5qgrdNMXBgebhMEvA6N/

Baltimore Bohemians and beer




(more to come)

Thursday, November 23, 2017

Vancouver logos


Atlanta United FC logo

2017 - present

Minnesota United FC logo

2017 - present

Toronto FC logo

2007 - present

Philadelphia Union logo

2010 - present

Probably how every Crew fan feels

Crew2112 - I’m getting the impression this league doesn’t want me at their party. I’ve been a loyal friend. I’ve spent $1500/year on Tix for 23 years. I have a closet full of shirts and jackets and hats and scarves. I buy their food and I pay for their app. I can’t give any more money to this league. I’m not a “corporate partner”. I don’t know what else I can do.

 If I’m not welcome at the party, you don’t have to ask me to leave. I’ll find the door. I’ll go to the next party. 


 It’s just a shame that your party is the one that is small and weak and begging for friends.

Tuesday, November 21, 2017

MLS attendance up, TV ratings lag as US mulls future

(statesman.com 11-17-17)

Major League Soccer's attendance is up and fan interest is booming, even if television broadcasts are far less popular and some young Americans would rather play in Europe.

MLS averaged 22,000 in attendance for the first time in its history this season, ranked among the top seven leagues in the world. The league is set to add a second Los Angeles franchise next year, announce two expansion cities next month and at some point finalize David Beckham's long-pending Miami club.
 
But viewers averaged under 300,000 for nationally televised regular-season matches, fewer than the average for a New York Yankees game on their regional sports network. Several top young Americans, such as Christian Pulisic and Weston McKennie, have chosen to forego the MLS to play in Germany and test their mettle in a more demanding environment.
 
And worst of all, the United States — whose roster was filled with MLS stars — failed to qualify for next year's World Cup, ending a streak of seven straight appearances in soccer's showcase.

"We need to use this failure as a wakeup call for everyone associated with the sport at all levels to ensure that we have the right processes and mechanisms and development programs and leadership and governance in place to learn from this missed opportunity to ensure that it never happens again," MLS Commissioner Don Garber said this week. "Part of the maturation of becoming a soccer nation is recognizing that qualifying for the World Cup is not a birthright. It's something you need to earn, and we are unfortunately in the company of some great soccer nations, like Italy and Holland and Ghana and Chile — Copa champions — that have also not qualified."

MLS playoffs resume next week after the international break with the first leg of Conference Championships. Columbus — whose owners are threatening to move to Austin, Texas, in 2019 — hosts Toronto, while Houston is home against Seattle.
 
"MLS and soccer in the United States have made great advances in many areas. But its promoters have found that the abundance of existing legacy sports leagues that have the highest quality of athletes on the planet creates a ceiling on professional soccer in the United States," said Marc Ganis, president of the consulting firm SportsCorp. "It has not, and perhaps never, will supplant any of the major legacy sports unless and until the quality of play and players increases significantly and the U.S. men's team in particular is more competitive and, in fact, wins some of the major international tournaments."
 
Momentum of playoff runs was interrupted because of World Cup qualifying, and the culmination of the league's season competes for attention with the NFL and college football among the wider American sports audience.

"Long-term demographic things like CTE (chronic traumatic encephalopathy) and stuff with the NFL says maybe there is a long slow decline around some of that, but when you're starting from where they're starting, that's going to take a generation," Sounders general manager Garth Lagerwey said. "We'll grow because most of the immigration to the U.S. is from soccer-playing countries and the country is going to grow."

Launched with 10 teams in 1996, two years after the U.S. hosted the World Cup, MLS expanded to 12 but cut back to 10 after the 2001 season. There has been steady growth since expansion started in 2004. Next year's total will be 23, already well over the norm for a first division, and the league is planning to settle at 28.
 
Infrastructure could not be more different than in the early days. The league has 14 soccer specific stadiums, two more renovated for the sport and one built with both the NFL and soccer in mind. Three more soccer stadiums are under construction.
 
Average attendance is up 60 percent from 13,756 in 2000, boosted this year by 48,200 for Atlanta in its opening season. MLS trails only the Germany's Bundesliga, England's Premier League, Spain's La Liga, Mexico's Liga MX, the Chinese Super League and Serie A, with Italy's first division ahead by only 22,177 to 22,106.
 
But that has not translated yet into big television ratings.

ESPN averaged 272,000 for 30 telecasts this regular season on ESPN and ESPN2, and Fox averaged 236,000 for 33 broadcasts on FS1 and Fox. In addition, Univision is averaging 250,000 viewers for its Spanish-language MLS telecasts.

But the Premier League attracts a larger audience, averaging 422,000 on NBC, NBCSN and CNBC, even though many matches are on weekend mornings.
 
"We're not the Premier League," Garber said, pointing out last year's MLS Cup drew 1.4 million viewers on Fox. "The fact that we're able to generate ratings growth across all of our partners here and in Canada, and dramatic growth in Canada, is a positive. So we actually, we and our partners, feel pretty darn good."
 
Player payroll has increased as MLS keeps adding what it calls Targeted Allocation Money. While several older American players have returned to MLS from Europe, many of the teens viewed as the future of the U.S. national team have gone abroad as they emerge from the MLS youth academies, which have been mandated by the league since 2007 and produced more than 250 players with first-team MLS contracts.
 
Pulisic, at 19 already the leading American star, left Hershey, Pennsylvania, to sign with Borussia Dortmund at age 16, able because of his grandfather's Croatian citizenship to play in Europe before he turned 18. McKennie left FC Dallas' academy when he turned 18, signed with Schalke and scored in his U.S. debut this week.

"I didn't want to become one of those guys that started in MLS and said, man, I wonder if I could have made it to Europe," McKennie said. "I wanted to spread my wings and see what I could do over here."

Forward Josh Sargent decided against Sporting Kansas City and is waiting until he turns 18 in February to sign with Werder Bremen.
 
"I think I've just always wanted since I was a little kid to play in Europe," he said.
 
Tyler Adams, who also made his U.S. debut this week, played his first MLS game with the New York Red Bulls last year at age 17 and became a regular this season. Garber says "Tyler Adams probably is playing more minutes today for the Red Bulls than he would if he was not in Major League Soccer."
 
Adams is happy but thinking ahead.
 
"Obviously a goal of mine is to play Champions League one day, and obviously the MLS is working its way to becoming one of the top leagues in the world," he said. "Maybe one day I find myself in Europe. You never know."
 
Sometimes big contracts only stall a career. Matt Miazga left the Red Bulls to sign with Chelsea in January 2016, saw little playing time and didn't get in games regularly until late that autumn during a loan to the Dutch club Vitesse Arnhem.
 
"If your only desire is to go to Europe, there are flights leaving every hour on the hour from JFK and LAX and everywhere in between," said retired American defender Alexi Lalas, now a Fox analyst. "But getting to a place in Europe where you are making good money, where you are playing consistently, where you are learning, where you are valued as a player and as an American player, where you are able to adapt and adjust and live in the other 22 1/2 hours that we often don't talk about, that's whole 'nother story, and there's not a lot of flights leaving that have that on the other end."

With the U.S. soccer community in turmoil following the World Cup failure, some have called for MLS to guarantee playing time for young Americans.

"Our coaches universally believed that that was not the best way to ensure we had the highest-possible product quality to be able to have competitive games and to drive the growth of our fan base," Garber said.

-------------------

http://www.statesman.com/sports/mls-attendance-ratings-lag-mulls-future/BSYpuPNFRGGfaJ8PlH46LP/

More good BigSoccer posts

GoCrew1996 - You guys have already heard through various releases what happened at the meeting. Alex thought that Don/AP would let them know what they could do to keep the team, AP/Don asked Alex what they were going to do to keep the team.
Alex/CP was offended that Don/AP were acting like Columbus owed them something. Meeting lasted 20 minutes.

This Crew team as we know it, is leaving Columbus. Even if Austin rejects the team (unlikely), AP is not keeping it here.

Next step for CP is going to be to try to find potential ownership for a new team. Even then, they still have to convince Garber that it is worth giving us a new franchise (unlikely imo based on how Garber has treated us through the process).


CrewV Man - Oh if that was all it was I would play all day. But it also boosts their "buzz" or "Q rating" social media metrics. And you know they love the metrics.

kgilbert78 - I'm not surprised. Especially given it was in NYC. Amazing they even had a meeting, frankly

Placid Casual - Surprised it lasted that long.

TRUJDUB - Hopefully that’s not what she said

Psycho_Derek - Ok you’ve got 10 mins.
Come on we are one of the original charter teams cities
Ok you’ve got 20 mins but make it a quick 20


Minnman - A few thoughts:

- Retaining this team with Precourt as owner is untenable.

- I never had the impression he would seriously consider selling to local ownership; this seems to have been a scam all along to get a team in Austin.

- I know that MLS seems intent on killing off any kind of a Columbus franchise. If so, we're dead in the water, no matter what local ownership may emerge. We'd also be dead if the team isn't allowed to re-launch w/o needing to pay a $150 million expansion fee. I'd be cool with retaining the club's history, name, colors, and re-launching in a couple of years.

- That said... there's just a whole level of corruption about this, a stink, that we're each going to have to address on personal terms. Is there a way of being in this league, being fans of an MLS team, and feeling proud of that fact? Bill's mantra of 'committed local ownership' seems to be a necessary step toward achieving that. But, even so, the crap we've heard seep out about KC helping to engineer this, the way in which the league, as a hole, is buying into this Austin bullshit. I mean, damn, is this a place where I want to spend my money?


coachchris - Without Garber, this might be possible, but a fish rots from its head. Garber is willing to be dishonest in his dealings with owners, cities, the media, etc. I doubt this will change, but it will be noticed. I figure the fix is in for this week (Columbus and Houston MUST GO!!!!), and that wouldn't surprise any of us. I think it's a wonder that we were in a fair game with Atlanta, and even more so against NYC. It's pretty clear that they are willing to sacrifice any given (small) city's results if they think it gives a bump to revenue, and TV viewership. This isn't the thinking of a competitive league, but rather of a business disguised as one.

I say "Up Yours, MLS". If we get a USL team, I'll support them, and hope that one day, that community based, grass-roots (for real) league can step up and become the UPL (US Premiere League) one day. I can watch Euro leagues until then.


I would so love to see Garber handing the trophy to Columbus, while boos and beer bottles crash around him. XD

SourCream&OnionUtd - IMV these are the questions that will have been waiting at the end of most of the best case outcomes, and they will need answering, even if only privately.

It seems like a best best-case scenario would be one in which the city of San Antonio, Bexar County, and SS&E do not go away meekly and keep Garber and the league embroiled in scandal. Pair that with hopefully a sustained broad-based backlash to what is being done to us, and, fingers crossed, our lifting the cup, and maybe it could be enough to generate calls for new leadership in MLS.

Hopefully, it wouldn't be a case of better the devil you know, but I know I would be thrilled at being part of an MLS without Garber. I'm just not sure I could stomach it anymore so long as he's in charge of Metrics League Soccer.


Jaybir - I  witnessed something several years back (a number of you may have as well) it struck me as odd, but then I never gave it any more thought until recently -

Immediately after PSV acquired the Crew - AP made a brief appearance on the field. It was evidently one of his few visits to this city.

As he was walking off, there was a boisterous explosion of applause for him. And I swear, this is exactly what I saw and my impression -

He was initially startled. Had a frightened look on his face. Then he seemed to figure out the roar was positive and for him. Then he seemed legitimately puzzled for a moment, before sheepishly waving and walking off the field.

I thought to myself, "How odd. Wouldn't he expect us to welcome our new owner?"

He knew from the beginning. He's thinking, "Oh my gosh, these 'fly over' insects think I'm their friend."

And my apologies for the sheep reference.


coachchris - I dunno, Bill, I was thinking "Columbus Revenge" had a cool ring to it, a USL team dressed all in black (black/charcoal numbers as well), whose main purpose would be to eliminate MLS teams from the Open Cup.

Coupe - "This club, and any sports franchise for that matter, should be a sacred community asset. That is how we're going to treat the Crew," he said. "Our goal will be to take the Crew to be one of the standard bearers in the league." (Anthony Precourt)

TKyle - Technicality: Prec***t didn’t specify *for which* community the club is a sacred asset.

This whole thing makes me want to vomit.


Crew2112 - Precourt has never owned a business. He simply inherited a large trust fund. He has no clue how to sell anything or fill out paperwork, much less make relationships. I’m sure he does see it as personal. He waltzed into Columbus willing to give it a try (if only for a little while). He then realized the local community didn’t like him.
This whole episode seems more like he’s a spoiled kid that is taking the ball home because someone made fun of him. There are no “smart” business decisions being made. That is why so many people are confused about this.


jairadballerina - Do you think Austin is going to be able to meet his demands of a "Urban Core" stadium? Any chance Austin City Council tells him to take a hike or only offers him sites outside what he could call downtown?

crewfan-in-columus - They've already moved those goalposts from "Downtown" to "Urban Core" and now to "Potentially East Austin".

CrewV Man - And did anyone see Austin's most recent idea for a stadium site, Roy Guerrero Park. It is out of the downtown area and would destroy a lovely park. So much for downtown stadiums.

Some fan made Save the Crew items



Monday, November 20, 2017

Laurel and Hardy


Don Garber and the Beclowning of MLS


(by Bill Archer bigsoccer.com 11-20-17)

Nothing says "Major, legitimate, world class sports league" like a nationally televised semi-final playoff game where everyone knows that the owner of one of the contenders - along with the commissioner of the league itself - is hoping his team loses. Nothing even remotely like this has happened since Rachel Phelps owned the Cleveland Indians.

Ladies and gentlemen, I give you Don Garber, who has screwed the pooch so badly in all of this that they're going to start playing soulful Sarah McLaughlin ballads whenever his face appears on screen.

As for Fratboy McTrustfund, the man who, according to the Columbus Dispatch, tried to get the statue of Lamar Hunt removed from the plaza in front of the stadium, his unbelievably creepy hatchet man Dave Greeley emailed someone he thought was MLS communications gerbil Dan Courtemanche just prior to the Halloween game in Mapfre vs. NYCFC that "AP" had told him he would "never set foot in Columbus again".

However, Greeley subsequently told Fratboy that if he didn't show up for his own team's playoff game that his pretense of "even handedness" between CBus and Austin would collapse and everyone would see that the whole "just exploring our options" meme was nothing but a lie.

So "AP" went to the game, heard thousands of people lustily cursing his miserable ass for 90 minutes and, between that and having to watch the team he wanted so badly to see get crushed post a stunning 4-1 victory over a very good NYCFC side, he didn't seem to be having a very good time.

The question now is, will he be back on Tuesday to spend a few more hours in the city he has avoided like genital herpes for the last four years - but which he claims he is "open minded" about - or will he finally admit what everybody knows and he might as well stop lying about.

Either way, Precourt has to take second chair on the Liars Club dais to the man whose lips barely move when Fratboy speaks: "Call Me Soccer Don, That's, Like, So Cool" Garber.

Now I'm sure that you've read that the big problem in Columbus is attendance. It's being pushed behind the scenes every chance they get by the scurrying media peons at MLS as they feed simpleminded stooges like Taylor Twellman his talking points.

As an example, they point out that the Halloween playoff game in CBus only drew 14,000 people. Can you imagine? A playoff game. Just goes to show you.

Well, like they say, you can take your pick who to believe: them or your own lying eyes.

Here, for comparison sake, is the playoff game in Houston the previous night; MLS tells us that there were 15,600 people in attendance:


And here's "14,000" in Mapfre 24 hours later:


Now some people have suggested that they got the number - which not a single player, former player, journalist, fan or anyone who's ever set foot in the place agrees is even close to accurate (one player has said they all thought it looked like "a sellout") - by taking a turnstile count at kickoff since, unbeknownst to anyone, the "management" decided at the last minute that everyone entering the building had to be individually patted down and no, I'm not going to speculate as to why.

As a result, hundreds of fans were still waiting patiently in line to get a farewell crotch squeeze from PSV when the game kicked off.

Now in truth everybody knows that MLS lies about attendance. It's as traditional in The Soccer Don's league as terrible officiating. It's just that normally they OVERstate the turnstile count. In this case, breaking new frontiers of MLS lying, they've clearly UNDERstated it, either by simply making up a low number or by manipulating the timing of the count to suit themselves.

I only mention this because, as far as anyone can tell, Tuesday night's match is sold out. Has been for a week now. Go over to Ticketmaster and see for yourself.

Normally, the league and the team can't wait to issue releases proudly trumpeting a quick sellout, and in fact that's exactly what happened with the evenings' other game, in Houston.

But oddly, even though the game has been sold out for a week now, they've made no announcement at all regarding the game in Columbus. Only a very few people have been cynical enough to wonder out loud whether PSV is holding back a couple blocks of tickets so they can again screw with the narrative but I'd prefer not to think that.

Still, there's something else very puzzling going on:

Those of you who've been to Mapfre/Crew Stadium for big events (Crew Stadium: good enough for 3 national team games and an MLS Cup in the past 2 years but not good enough for "Frat Tony") know that when the regular seats sell out they put bleachers on the stage at the north end and on the patio to the south, letting them sell another 2500 or so seats. They've done it many times in the past.

But for this game they have not done so and refuse to say why, but it's not hard to figure out: setting attendance records at Mapfre does not exactly fit the narrative. You might think that the opportunity to pocket another $250,000 or so from the match would be of interest to a team supposedly struggling to turn a profit, but you'd apparently be wrong.

As long as we're discussing attendance, let's look at something that Andy Loughnane, the Crews's President of Business Operations, told a writer from Business Journal about a year ago:

“We set attendance records, both sellouts and overall season tickets and overall season attendance records, (in) 2014, ‘15 and ‘16."

Wait. What?

But MLS keeps saying that attendance has been cratering, nobody was showing up and the players were getting lonely out there on game day, proving that Columbus "won't support" the team.

Actually, attendance did in fact go down this year, but the primary reason is that MLS and PSV arranged for it to happen that way.

The details are all located here, and it's eye opening to say the least; the team and the league quite clearly conspired to tamp down attendance.

One recent Crew player, who still has numerous front office ties, says that he knows "for a fact" that the team literally "zeroed out" the marketing budget, something any resident of Columbus already knew. No TV, no print, no billboards, no display ads, nothing at all.

It was so bad that a local outdoor advertising company actually created billboards promoting the Crew playoff run on their own because the team wouldn't do it.

Why, if you didn't know better you'd swear that PSV didn't WANT to sell tickets in 2017. Why would that be I wonder.

By now you've probably heard about the meeting in New York last week when the top political and business leaders from Columbus Ohio were finally granted an audience with Don 'Sir Lies A Lot' Garber and his organ grinder's monkey of a BFF, Anthony "Fratboy" Precourt.

Basically, the guys from Columbus had some serious offers to make - downtown stadium sites, millions in corporate sponsorships and an offer to purchase the Crew either in part or in whole among them.

They started the meeting by telling Garber and Precourt that they are committed to doing what it takes to keep the Crew in Columbus and, on that basis, asked them what was necessary to make that happen.

They got no answer.

Instead, displaying an attitude which Grant Wahl rightly characterized as "outrageous", MLS/PSV told them that they should just make an offer. Their view was that Columbus owed them something. This is what Precourt characterized, in a statement which the MLS comm shop released (under a PSV letterhead) before the Columbus contingent cleared the front desk on the way out, as "being willing to listen".

The meeting lasted all of 20 minutes.

Garber and Precourt didn't want this meeting to begin with. They thought they had this whole relocation thing pretty well figured out and when all hell broke loose they didn't know what to do, although one of the options they're NOT considering at the moment is "Not move the Crew to Austin Texas where they average 16 days a year over 100 degrees F.

It's like Qatar without the slaves.

Mostly, Don figures he has the cards, no one can stop him; Seattle majority owner Joe Roth told a supporters meeting that "it's not an owners decision" and "the Sounders have nothing to do with it". In other words, Don and his Monkey have all the authority they need to do whatever they want and what they want is to move MLS' original team to Austin and screw anybody who doesn't like it.

A lot of people are saying the secret here is that if MLS can do this to Columbus they can do it to anyone. It says here that's exactly the lesson Garber wants everyone to take away from this. Do as he says, don't tick him off, or you'll get the same.

Welcome to MLS 4.0: It's Don's league now.

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http://www.bigsoccer.com/threads/don-garber-and-the-beclowning-of-mls.2078908/

Sunday, November 19, 2017

Friday, November 17, 2017

The Most Underrated Soccer City in America


Real Salt Lake-backed women's pro team designed to be community-driven franchise

(by Sean Walker ksl.com 11-16-17)

When Jennifer Rockwood first arrived in Utah to lead the club version of what would eventually become the BYU women’s soccer team, girls soccer in Utah didn’t even exist at the high school level.

Fast forward to 2017, and the state boasts six Division I college teams, two Division II teams, the two-time top-ranked team in the nation by USA Today HS Sports, and hundreds of thriving club teams. As of Thursday, Utah boasts a top-flight professional women’s team in the National Women’s Soccer League, which Rockwood and her team were present to witness as Real Salt Lake owner Dell Loy Hansen formally introduced the new club to more than 100 fans, supporters, coaches, administrators and media at a press conference at Rio Tinto Stadium. “This is a huge announcement and we are so excited to have our sport that we love so much at the next level,” said Rockwood, who has coached 22 All-Americans and seven MAC Hermann Trophy award nominees. “There will be a bunch of amazing players and role models for young kids, the same that we try to do at BYU. But this takes it to a whole new level.

"Now my girls have more of a dream to play at the next level.”

The excitement came from within the RSL organization, too. "It's been a dream of mine for seven years," Hansen said. "When I got to RSL … I was much more versed in women's soccer than the men's game. It always felt like we needed fairness. We needed to make sure that we got a pro franchise here in Utah, and we moved very quickly." Thursday’s announcement was brought by a beaming Hansen sitting next to other RSL club administrators, like general manager Craig Waibel, chief business operator Andy Carroll and political luminaries like Utah Gov. Gary Herbert and outgoing Sandy Mayor Tom Dolan.

But the biggest impact of the new team will be felt in the community of women’s soccer in Utah, Hansen said.

“To me, this will be their rallying point,” said the Cache Valley native, who has seven daughters. “If you are a man, you can watch the Utes or BYU football or drag races — but I think that for a lot of women, this will be their epicenter. I don’t think it takes a lot of research to think that we need that rallying point in Utah.” NWSL managing director Amanda Duffy came to the league from her previous post with Louisville City FC in the second-division United Soccer League, and she’s seen success from smaller-to-mid-market clubs like Portland, Seattle and New Jersey-based Sky Blue FC. “The community really rallied behind that team (in Louisville), and supports it in a unique way. It’s a community-driven team, and that’s what I see happening here,” Duffy said.

“It’s the community, and having that support behind this women’s team in a way that I think is going to be unique and special and these players and for the league as a whole.”

The new club, whose name, crest and colors will be announced soon, will play its inaugural season at Rio Tinto Stadium in time for the first kick of the 2017 NWSL season. RSL will inherit the club currently known as FC Kansas City, which has been involved in numerous ownership disputes since winning back-to-back NWSL championships in 2014 and 2015. Neither RSL officials nor Duffy would confirm if the club was relocating from Kansas City, folding an existing franchise while adding another one, or some combination of the two. But they did say the NWSL’s 2018 season would begin play with 10 teams across all four time zones — the same number as played in 2017.

“Kansas City is an ongoing conversation that is separate from this,” Duffy told KSL.com.

“We’re continuing to work with that ownership to discuss their status and plans for the future in NWSL. We didn’t want to take anything away from RSL and the wonderful opportunity it is for our league.”

Multiple sources confirmed to KSL.com that the new team will take Kansas City’s spot in the league, though the exact mechanism whereby the move will be made is yet to be determined.

Real Salt Lake becomes the fourth MLS team to back an NWSL program, joining the Portland Timbers, Houston Dynamo and Orlando City SC. The backing from the MLS contingent of NWSL was crucial in getting a deal done for Salt Lake in just 15 days. Just as important was the voice of approval from an unlikely source, at least among RSL fan circles — Timbers owner Merritt Paulson, who also owns the Portland Thorns FC.

“The MLS owners that we have were able to recognize Dell Loy and his team, and they spent a lot of time with Merritt and the group in Portland,” Duffy said.

“Who better to learn from than those who are doing it the right way?”

Waibel admitted that the club’s plan to add a professional women’s franchise was always in the cards since the day he was named club technical director, and later general manager. But he credited Hansen for making the dream a reality so fast — two weeks later, and at least two years ahead of schedule.

“This was always part of the plan,” Waibel said.

“We’re a few years early, but that’s an awesome problem to have. It’s a great issue to deal with when your owner has the ambition that Dell Loy does.” With Division I programs from Provo to Logan, and college soccer programs ranging from St. George to Ephraim and everywhere in between, Utah seems a natural fit for professional women’s soccer. And it gives the burgeoning community an added level of motivation.

“When I was growing up, people would ask me what I wanted to do and I would always say I wanted to be a professional soccer player,” said BYU defender Taylor Campbell Isom, who will enter the NWSL draft in January. “The fact that there was no league was sad to me. But Amanda has done a great job of sustaining this national league, and the fact that my dream is now within my grasp is very exciting.”

Waibel said the team will strive to ingrain itself in the local community, even holding local tryouts for potential players in the organization. RSL’s semipro outfit Real Salt Lake Women will also be involved, though likely as a reserve team or feeder organization for the NWSL club.

The league has not made a formal decision about FC Kansas City, but one source confirmed that the players will likely be given the option of playing in Salt Lake City under the new franchise. Among Kansas City’s roster are U.S. internationals Sydney Leroux Dwyer, Becky Sauerbrunn and Amy Rodriguez. Among the other stars of the league are Houston’s Kealia Ohai, who prepped at Alta High School in Sandy, and former BYU star Ashley Hatch, the 2017 NWSL rookie of the year at North Carolina. The new team could try to find a permanent home of its own, or it could stay at Rio Tinto Stadium — especially with RSL’s second-division side Real Monarchs set to move into the club’s brand-new, multimillion-dollar training facility in Herriman. And if Hansen has his way, Rio Tinto Stadium will fill up with fans of the “other” soccer team in Sandy.

“We’re not going to build a small stadium because they are going to fill a big stadium,” Hansen said.

“We’ve got four months, and we want everyone to recruit their friends. When we open in April, I want to show that we have the loudest, rowdiest team (in NWSL). “We’ll be successful. I don’t even blink at that.”

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https://www.ksl.com/?sid=46199780&nid=857&title=real-salt-lake-backed-womens-pro-team-designed-to-be-community-driven-franchise

North Carolina FC leaves NASL and joins USL


The North American Soccer League (NASL) released the following statement after North Carolina FC's announcement regarding its departure from the league:

The NASL confirms that North Carolina FC has withdrawn from the league. The NASL is proud to have supported professional soccer in North Carolina for five years prior to Steve Malik’s acquisition of the club at the end of the 2015 season. North Carolina FC’s departure from NASL represents the damage caused by the U.S. Soccer Federation’s decision to revoke NASL’s Division II sanctioning for the 2018 Season. The NASL remains committed to pursuing its legal claims to ensure that the future of its players, fans, and clubs remains bright. 

Thursday, November 16, 2017

Some BigSoccer posts after news of the meeting in NYC did not go well

Minnman - Can't say I'm shocked. ******** you, MLS. I'll celebrate and cheer on this team for as long as this playoff run takes us. But those mother********ers Garber and Precourt can go to hell. Assuming there's not a miraculous turnaround sometime this winter, I'll be done with the league once this season ends. And, by association, I doubt I'll have too much time for US Soccer. Life's too short for this bullshit. Oddly enough, the blatantly dishonest and corrupt manner in which the league and Precourt have managed this makes the situation hurt a bit less. If this is the future of soccer in America, I don't really want to be a part of it.

Sagz - At one point I thought US soccer would be different



KHT Crew - I said this elsewhere...
How are you showing a “Clear Commitment to Columbus” when you have an effin’ clause to move the team to Austin, TX put in the sales contract?


my kids soccer dad - I have reached this conclusion as well. Our family has supported the Crew specifically, and MLS and US Soccer at every turn in the hope of this country having its own successful soccer culture. As supporters and players, this is the s@!# they pull. Well, they seem completely oblivious that was the only real selling point of their league. We foolishly thought it was "ours." If I want to follow soccer as a neutral observer, I have far better quality options from Europe that are easier to follow than "our" league.

I will pull for the Crew to win the cup, but if Precourt moves them, I am done with MLS and its sibling from hell, US Soccer.


Lichte for Life - MLS is dead to me, long live the Crew

Psycho Derek - If there was promotion/relegation it would be an option to get back to where we were Aka afc Wimbledon

TKyle - This is the despair talking: If we lose the Crew in ML$, and wind up with a Crew USL team (which would probably be Division II, considering the NASL is going down), I would consider supporting it. Hell, there are going to be a LOT of disappointed cities--12 fighting for 4 spots? We'd be in the company of Charlotte, St Louis, Phoenix, Indy, San Diego, and others. Yeah, not Div I, but (perhaps thankfully) not ML$.
It'd be like the Clippers.
AND maybe we'd actually TRY to win the US Open Cup!
(edited to add the Open Cup thing--TK)


svc641 - It doesn't appear Precourt and Garber have anything in Austin. They have no stadium in Austin, no agreement with Austin, there aren't fans in Austin clamoring for an MLS team, and they can barely get anyone to come out for a rally to bring the team there without offering Coors. After tonight's meeting and Columbus' statement, they don't even have any leverage here anymore. Are Precourt and Garber dumb enough to have painted themselves in a corner? What the hell is the end game for them?

I think the Columbus did the right thing in walking away immediately. The move left Precourt and the league without options except to go to a city that has nothing to offer them and has every single problem they complain Columbus has. With Austin they are getting exactly what they have now, it's just going to be more expensive and more of a headache for them. It's a classic cutting of the nose to spite the face.


WhiteHartShame - As far as I understood Precou*t's purchase agreement with the Hunt's required him to keep The Crew in Columbus for 10 years, with one exception, if he wanted to relocate to Austin. How can he "go wherever he wants", am I missing something here? That is why the result of today's meeting put the snake in a corner.

RunSudoSane - I will simply point to one bit of evidence in support of the go anywhere idea. IT"S MLS!

Bill Archer - I agree completely.

This is the town where Schelotto played. McBride. Friedel. Clark. Lapper. John. Hejduk. Mais. Moreno. Hesmer. Oh hell, you can fill in the list yourself. I wouldn't know where to stop.

So we're supposed to replace that incredible legacy with a bunch of undrafted college kids and nondescript Caribbean hangers-on? Find a few Venezuelan league castoffs? Maybe pickup the occasional arthritic Italian 40 year old who blew all his money on hookers and blow and needs a playcheck?

Trot on down to the old stadium to watch our team play the freakin Carolina Railhawks or the Selma Slaveholders?

I don't know about you but there's no way you give me a pat on the head (or a kick in the ass) and tell me to go sit at the kiddie table. I'd rather just skip dinner, thanks.


Bill Archer - I was going to back off on this topic and let it steep awhile but from many of the reactions I'm seeing everywhere - and I'm sorry but I just don't do Twitter after that ugly slime job the guys in Toronto did on me - but please indulge and old guy one more time here:

Just like you, I'm sorry that the principals at the meeting yesterday didn't burst open the doors afterwards, huge smiles all around, hugging and backslapping and singing each other's praises while Don Douchebag popped champagne in the background amid the announcement of a new local owner, a $250 million downtown stadium and $10 million in new sponsorships.

But that wasn't ever going to happen. You know that, I know that. It wasn't even remotely possible.

This is a war, people. A long hard slog. There are going to be ups and down, good days and bad. And it's not going to be over in a week or a month and it isn't going to be settled in one four hour sit down.

So pick yourselves up, get your shit back together after the disappointment of this not being resolved in our favor in a couple hours.

The bottom line is that you're going to need huge brass balls, a thick skin and a shitload of determination and patience going forward. Just don't overreact to either the good or the bad news. Just keep on keeping on.

Go Crew.


Smithsoccer1721 - Tuesday’s game feels like the biggest in the Crew’s history. Maybe league history??

Penn FC


Columbus city leaders' meeting with MLS, Precourt leaves sides frustrated


(by Jeff Carlisle espnfc.com 11-16-17)

A meeting to try to keep Columbus Crew SC from moving the franchise to Austin, Texas ended in acrimony on Tuesday.

The meeting, held in New York, was attended by Columbus Mayor Andrew J. Ginther and Alex Fischer, president and CEO of the Columbus Partnership, a consortium of Columbus business leaders. Also in attendance was Crew SC owner Anthony Precourt and MLS commissioner Don Garber.

Mayor Ginther and Fischer were hoping to convince Precourt and MLS that there is a way to keep the Crew in Columbus. What resulted, however, was a pair of dueling press statements that were released on Wednesday, with each side blaming the other.

Mayor Ginther and Fischer criticized Precourt for refusing to commit to staying in Columbus.

"We know this is heartbreaking for the dedicated fans in Columbus and across the country who have shown unwavering support for the Columbus Crew SC," ths statement from mayor Ginther and Fischer said. "We are disappointed and frustrated.

"We were united in putting all options on the table, with the expectation in return that the MLS and ownership would cease pursuing moving the team to Austin. Great American cities do not get into bidding wars over sports teams to benefit private owners. Garber and Precourt were not willing to do that today.

"Once the league and owner are committed to Columbus, we stand ready, willing and able to support the team's success."

MLS and Precourt Sports Ventures (PSV) countered that no actionable plan or proposal had been put on the table by the city's leadership, and that those leaders had now indicated they were ceasing all communications with the league and Crew SC.

Precourt added that both PSV and the league entered the meeting with "open minds, no demands and a complete willingness to listen and entertain concrete ideas or a meaningful proposal from the city's representatives at the meeting."

He added: "We were extremely disappointed that no concrete offer or proposal was presented and then told by the City of Columbus that it would not communicate with us past today."

Precourt announced last month that he would "explore strategic alternatives to ensure the long-term viability of the club." These consisted of either remaining in Columbus contingent on the construction of a new stadium, or relocating the team to Austin. He cited business metrics that showed the Crew rank in the bottom three in MLS in terms of attendance, season ticket holders, and sponsorships.

What has ensued since then has been a passionate reaction from the Crew fan base, with the hash tag #SaveTheCrew a steady presence on social media and elsewhere. But by all appearances, Precourt is forging ahead with the Austin option, with Austin's city government approving some initial steps to find the team a site for a new stadium.

The announcement has come at an awkward time for the team, as the Crew have been competing in the MLS Cup playoffs. They knocked off Atlanta United via penalty shootout in the knockout round, and then disposed of New York City FC in the Eastern Conference semifinals.

Columbus will now face Toronto FC in the first leg of the Eastern Conference finals, in Columbus, next Tuesday.

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http://www.espnfc.us/major-league-soccer/story/3272114/columbus-mayors-meeting-with-mls-and-crew-owner-anthony-precourt-leave-sides-frustrated

Monday, November 13, 2017

The NASL vs US Soccer lawsuit, explained by attorney Miki Turner


Good posts by kgilbert78

Well, you're assuming this is the way Garber runs things. Perhaps he has more power than you think.

It's personal because we've seen some odd things out of Garber re. the Crew in the past. There's also been a lot of complaints from Garber about the Columbus market yet an unwillingness to talk with city and community leaders--even in this case, the meeting that will take place is taking place in New York. That's, at the very least, disrespectful.


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(nick p - Best we can hope is keep the name and colors at this point There would be no
Columbus Crew without Lamar Hunt and fans)

There would be no league. That's the part that's hard to swallow. We did all the grass roots work, for the love of the game, so that the owners can make millions.

And the name an colors are meaningless without a team--which will not be forthcoming.

BrewDog Wants To Help Save The Crew


Columbus needs its soccer team.

(brewdog.com)

Firstly, we love soccer (we call it football). Martin and I have played all our lives, we played in high school, in college, and we still play today. We also support and work closely with our local soccer team in Aberdeen. And secondly, we love Columbus! We decided to build our new $30m brewery after only spending one day in the city and falling in love with the area, the energy, the people and everything about Columbus. I also bought a house out here and am currently spending around a third of my time in Columbus and plan to continue doing so moving forward. We have also been to see the Crew play a few times and were blown away by the atmosphere and the passion of the fans.

We were pretty devastated when we heard than Columbus might be losing the Crew. This city, the area, the people of Columbus and the Crew fans need Columbus’ amazing soccer team to stay right here. And we want to do all we can to help ensure that happens.

We have now joined the discussion and effort with the Columbus Partnership and City and County officials to #SaveTheCrew. Like most fans, we believe in the power of great teams to galvanize their communities. The Columbus Crew is an important and long-standing part of our community. We stand with the passionate football (soccer) lovers across the world who believe that the game belongs to the fans.

At BrewDog, we are world leading pioneers and experts in crowd-funding and community ownership. Indeed our own business is part owned by a community of over 60,000 craft beer lovers and we have raised over $60m through crowdfunding over the last few years. We would love to facilitate and be involved in a potential purchase of the Columbus Crew from it’s current ownership structure and then immediately look to sell at least half of it back to the fans through crowdfunding.

We passionately believe the best people to own things are the ones who care the most about them.

We are also delighted to announce that we have brewed a brand new beer to help the cause too. We have brewed a beer called CREW BREW, a 4.4% golden ale and all the profits from the sale of this beer will be donated to SAVE THE CREW. This new beer will be draft only and will launch at BrewDog DogTap on Friday the 17th of November and will then be available to ship to our customers in Columbus on Monday 20th November.

We are passionate about craft beer, our community, and the importance of our local teams to bring us together.

We will do all we can here.

James and the team

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https://www.brewdog.com/usa/lowdown/blog/brewdog-wants-to-help-save-the-crew

Saturday, November 11, 2017

MLS 2020 Expansion: Is The League’s Rapid Growth Plan Too Much Too Soon?

(by Tim Marcin ibtimes.com 4-17-16)

Ready or not, here comes Major League Soccer. If it’s not in your hometown already, the 20-team pro soccer U.S. league is most likely planning on heading soon to a city near you.

MLS officially announced Thursday the league would add four franchises to become a 28-team league by about 2020. Amid growing popularity of soccer in the U.S. and on the heels of signing a landmark TV deal, MLS — which is slated to add an Atlanta franchise in 2017 and more in 2018 — is betting that now is the time for rapid growth, which could boost revenues and increase its audience. But the move also runs the risk of moving too quickly and creating franchises that could be set up to fail in a league that could become stretched too thin.

“One of the important things that MLS is trying to do is make sure they have a national footprint,” said Victor Matheson, an economics professor who focuses on sports at the College of the Holy Cross in Worcester, Massachusetts. “When you only have franchises in eight to 10 cities it’s very hard to get a reasonable national TV contract. ... You can understand why all the big leagues look to have 30ish leagues or so, because 30 teams allows them to cover a good portion of the population.”

Soccer is growing in the U.S. — that much we know. And the data increasingly show young people are flocking to the sport. More than 3 million kids and young adults registered to play soccer with U.S. Youth Soccer in 2014, the most recent year statistics were available. That same year, an ESPN poll found MLS had the same number of “avid” fans among 12- to 17-year-olds — a key demographic — as Major League Baseball, trailing just the NBA, NCAA football and NCAA basketball in popularity for the age bracket. U.S. adults age 18 to 34 — the prized “millennial” consumers — are nearly twice as likely to have played soccer in the past 12 months as the average American, according to Nielsen Scarborough. Meanwhile, average per-game attendance in MLS has increased by 40 percent in the last decade.

Likewise, the U.S. audience has begun to show an affinity for watching soccer on TV, with, for instance, some 23.6 million people tuning into the 2015 FIFA Women’s World Cup Final. It was the third-most watched sporting event of the year, trailing only the NFL's Super Bowl and NCAA Men's Basketball Championship, according to Nielsen.

The idea is, with growing interest in soccer, capitalize now. Speaking with reporters Thursday in Sacramento, California — which is expected to get an MLS franchise in the second round of expansion — MLS Commissioner Don Garber said the league’s expansion strategy was aimed at filling the gaps on the U.S. map where there were sizeable markets without teams. There was a particular focus on the Midwest and Southeast for the planned 2020 expansion, Garber said, specifically naming Detroit, St. Louis, San Antonio and Austin in Texas, and San Diego. Potentially, those cities would follow planned 2018 franchise additions in Miami, Los Angeles and a team in Minnesota.

“We will be at 24 teams by 2018. And we will go to 28 teams with a timetable that has not yet been laid out. We believe and hope and expect that Sacramento will part of that next round of expansion,” Garber said, before later relenting and putting a timetable on the expansion. “What I would say is the next round of expansion is likely happening in 2020.”

MLS’ ratings have slowly improved. Five years ago, the championship game, which featured the David Beckham-led Los Angeles Galaxy, earned a rating of just 0.8 and was outpaced by a Chelsea-Liverpool English Premier League replay, which earned a 1.5 rating earlier that same day. In 2012, fewer than 800,000 people tuned in to the MLS championship. But by 2015 that was up to about 1.2 million people in a game featuring two small-market teams, according to Nielsen. Still, the 2015 English Premier League matchup of Liverpool vs. Manchester United registered about 300,000 more viewers than the MLS’ top-rated game. In 2014, MLS had 98 night games televised while in 2015 the league had all 340 games on air, Forbes reported.

Showing that television is where the real money lies, the league’s TV contract with ESPN, Fox Sports and Univision signed last year and running through 2022 is worth about $90 million annually and tripled the rights’ revenue from the prior contract. After signing the contract, Garber hinted at its ambition.

“It’s a partnership that’s going to elevate the domestic game to unprecedented heights, something that all of us have been working so hard to achieve,” he said. “All these networks share our vision that MLS can become one of the top soccer leagues in the world, and that our men’s national team can join the women’s national team to regularly compete for World Cup championships.”

The league has regularly expanded. It had just 10 franchises when play began in 1996 but teams kept getting added. And with the success of recent additions , the league has kicked it up a gear.

“You get some kind of established base and you expand based on your previous experiences,” Matheson said. “Seattle, Portland, these teams have done well. Orlando City has been wildly successful just in its first season. … When you’re getting those sorts of draws from those new teams, that’s something they’re certainly looking at as well.”

If you keep adding fans in major cities across the U.S., you’re forcing yourself into the national conversation. If most Americans live within driving distance of an MLS stadium, “if you’re SportsCenter, then it’s hard not to broadcast [MLS],” Matheson said.

But expansion has proved tricky for soccer leagues in the past. Buoyed by the star-studded New York Cosmos featuring an aging Pelé, the North American Soccer League, which began in the ’60s, expanded until its eventual collapse in 1984.

“You had a handful of financially successful teams and it’s hard to run a league when only a few teams are making money,” Matheson said of the original NASL’s downfall. (A new league has since started, reviving the NASL name.)

While league executives are looking to grow soccer in the states, not everything has been rosy for MLS. At the end of 2014, Garber said the league was losing more than $100 million per year. Expansion fees, meanwhile, for a new franchise are expected to cost about $110 million.

And although soccer fans have shown they’re willing to tune-in to watch the sport on TV, they haven’t necessarily been chomping at the bit to tune-in to MLS contests. The quality of play has improved but lags well behind the world’s top tier leagues. The stars in MLS are typically either American or aging world stars past their prime.

The biggest ratings draws for U.S. audiences last year were international competitions like the CONCACAF Gold Cup, the Mexican Liga, the English Premier League and the Champions League, which features the best squads in Europe. If MLS wants a bigger TV contract in its 2022 negotiations — which, again, is where the real money lies — it might need a larger audience. But to gain a larger audience (and more money), it might need world-class players — like those in the Champions League or English Premier League — which requires more money.

“This is chicken or the egg: You need the high quality soccer league to generate the audience,” said Stefan Szymanski, a professor of sports management and economics at the University of Michigan in Ann Arbor and the co-author of the blog Soccernomics. “Even if a miracle happened in 2022 and they multiplied the revenue from their broadcasting contract by five, they’d still be miles behind the Premier League.”

Szymanski said he thinks soccer will continue to grow in the states and the country could become a world power in the sport. But the MLS could eventually fall out of the picture if it expands but doesn’t begin pulling in serious money, he admitted. If owners lose money, they’ll eventually sour to the idea of expansion, which could run the risk of creating too many teams with too little interest.
“People who become billionaires, who build huge commercial enterprises, don’t lose $5 million per year without some long-term payoff,” Szymanski said. “If they see the logic I’m seeing, eventually they cut their losses.”

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http://www.ibtimes.com/mls-2020-expansion-leagues-rapid-growth-plan-too-much-too-soon-2354737