Chicago Fire fans gettin' buck wild in Peoria

US Open Cup match at Bradley University, March 30th. Chicago beats Colorado 2-1.

Attiba takes one for the team

Former RSL'er Attiba Harris took one for the team when Vancouver hosted Toronto earlier this year.

Portland's renovated stadium

Proper.

Sporting Kansas City at forefront of MLS innovation

(by Steve Davis si.com 4-15-11)

When MLS insiders discuss various clubs' operational ways, they tend to categorize teams in one of two ways: those still running the sluggish, old MLS 1.0 (figuratively speaking, of course) and those having graduated to the higher-capacity 2.0.

Whether innovative approaches translate into more wins and better attendance, only time and prevailing market factors can say. But there's little question that committed ownership, armed with smart and modern plans, provides the optimum opportunity for success.

We're seeing a lot of that around Major League Soccer. Grounds have been grandly renovated for expansion outfits in Portland and Vancouver. Ownership in Seattle is a leader in forward thinking, of course.

But not all the trendy and cool things around MLS are happening in the Pacific Northwest. In fact, if you had to choose the most innovative group now thinking its way around the MLS chessboard, one that might even be running "MLS 2.5" at this point, you might be surprised where to find it. It lies deep in heartland, in Kansas City. There may not be a stronger embodiment of local, committed, innovative ownership.

That may be hard to see at the moment, but it won't be for long. That's because new Livestrong Sporting Park, with a full set of fancy technological advances, opens in less than two months, on June 9.

There is nothing wrong with AEG or Maple Leaf Sports & Entertainment Ltd or any MLS ownership group. But there's a lot to like about a completely organic ownership outfit like Kansas City's, created and run by five wealthy, local businessmen with the singular aim of building a Major League Soccer power. OnGoal, LLC, led by Robb Heineman, Neal Patterson and Cliff Illig, bought the team late in 2006. This group has been steadily sprucing up the organization ever since.

Now if these folks make a mistake, it's because they made a mistake, not because they lost the plot while concentrating on NFL or hockey or selling concert tickets, which could be the case elsewhere in MLS.

It's not just the stadium that says "innovative and creative." It's everything. The owners are young by professional sports ownership standards, with backgrounds in health care information technology. The team practices at Swope Park, a $5 million complex funded in a creative public-private partnership with the city.

The club's major re-branding last year was the lead element in efforts to be more than a soccer team; they aim to be a community anchor, a noble and useful goal. Opinion might differ on the new name (Sporting Kansas City) and the artificially generated "history," but the organization formerly known as the Kansas City Wizards did generally get rave reviews for the spiffy new logo.

As for financial commitment, if the on-field product doesn't get better after two consecutive years of missing the MLS playoffs, it won't be from lack of spending. The club has five full-time assistants (including a full-time strength and conditioning coach) -- some MLS teams manage with three or four. And while a half-dozen clubs don't have a Designated Player at the moment, Kansas City's Omar Bravo, a popular Mexican international, has passed early tests.

Innovative marketing? Well, if "innovative" equals "guerrilla," Sporting KC easily leads the league. The PR bit with Cincinnati Bengals wide receiver Chad Ochocinco last month was just the latest caper. It certainly worked; how many other MLS sides got as much (or any) national media exposure in March?

None of it surprises MLS commissioner Don Garber, who told Sports Illustrated senior writer Grant Wahl last month that Livestrong Sporting Park will be the league's most innovative facility. "They're outside-the-box thinkers, very creative," he said.

Garber has long known the road to MLS success is mostly about committed ownership, a fertile market and the right facility. Kansas City always had committed owners. Fans and media might have bemoaned the original owner's spendthrift ways, but no one could deny Lamar Hunt's famous dedication. What Kansas City lacked most was the facility, banging around all those years at cavernous Arrowhead Stadium, then later in the minor league baseball grounds that became something of an MLS punch line. So developing the stadium was critical -- and then a resourceful naming-rights gambit put the cherry on top of it all.

The soccer team is years behind the NFL's Chiefs and MLB's Royals, of course. No point in challenging them head-on locally. But what if ownership practically created a new playing field? They did just that, finding a way for Sporting Kansas City to elbow its way into the conversation -- and for everyone to appreciate the effort. Ownership simply gave away stadium naming rights. And make no mistake, donating in this fashion to Livestrong is a gamble; the soccer team is leaving money on the table. For instance, the Eastern Conference rival Philadelphia Union will receive about $2 million a year through 2020 from naming rights at PPL Park. In MLS, that covers a substantial share of the player budget. Instead, Sporting KC hopes to donate somewhere around $8 million to Livestrong over a six-year deal for the fight against cancer.

"It's either groundbreaking or it's crazy, and there will be people to call it both," said Heineman, Sporting KC's president, as he announced the deal.

The stadium's initial price tag landed somewhere north of $140 million. But owners kept finding ways to improve the grounds -- and then kept finding money to pay for it. Today the final price is closer to $200 million, according to club officials. Meanwhile, ownership has systematically removed obstacles to on-field success. The team looks OK at the moment all things considered, 1-1-1 in the opening stages of a 10-game road binge pending completion of Livestrong Sporting Park.

"The ownership group, from Day 1 when they took over, they've come through on every promise they've made to organization," Kansas City assistant coach Kerry Zavagnin said. "It's everything. The stadium, the new brand, giving us resources to be successful. We need for nothing within the organization now, and they set the standard of excellence that we're trying to create through the whole organization. It's such a help when an ownership group like that is behind you and they understand the need for those kinds of resources."

Zavagnin should know. He played on a couple of pretty terrible MetroStars teams in the late 90s, when management was all over the place in terms of coaching, organizational structure, marketing strategies, etc. Later, Zavagnin played under the ultra-frugal administration in Kansas City.

So, is there a direct connection between resources and wins?

"If you use it wisely, there is," he said. "And you don't take it for granted. First you need a winning culture, and that's developed over time. That's what we're trying to do right now."

Coach Kreis wants the Supporters Shield

“It’s all fine and dandy to say we may have been the best team for some stretches of last year, but we weren’t the best team last year – LA was. The proof is always in the pudding. They had more points than we did, and so they were the best team last season. [The Supporters’ Shield] is something that we’d like to achieve this year.”

Portland's renovated stadium: Architect tells how the new field helps the team

(by Joseph Gallivan mlsnet.com 4-13-11)

Fans streaming into JELD-WEN Field will do more than a few double takes at this Thursday’s home opener against Chicago. The North End rafters that for years have rung with the sound of “You Are My Sunshine” and “No Pity In The Rose City” are still there. But over on the 18th Avenue side is the brand spanking new woodwork of the eastern stand.

The turf will be familiar too. The eye is saturated with thrilling green as soon as the fan enters the stands. It also stretches right to the advertising boards, like baize on a billiard table.

But San Francisco-based architect Stephen Sefton of Ellerbe Becket, Inc. (an AECOM company) points out the little details that will bring the stadium alive for spectators. The brief was to turn a stadium, dating mostly from the 1930s, into a state of the art MLS stadium.

“The design grew out of a desire to provide a solution that was regional and also really expressed Portland,” said Sefton recently. They looked at the materiality of the old stadium and extended it into the modern construction.

“There are these great glulam (glued, laminated) timbers from the 1930s, which obviously relate to forests and evergreens. And the poured concrete has a wood grain pattern on it from the wooden forms.”

So board-formed concrete was used again. But this time it was sealed, leaving a natural concrete color, rather than painted green like the existing concrete. Also the underside of the east side roof is set with cedar planks.

The view of downtown Portland to fans on the west side stand and on TV was preserved by using a cantilevered, floating roof for the east. The steel struts hold it up like the fingers of a hand balancing a plate or a thin laptop.

Ellerbe Becket is the firm that renovated what was then PGE Park in 1999, adding the executive and team suites.

In the press box, the glass can now be folded back, meaning the media will breathe the same air as the fans. ThePA system and updated broadcasting facilities are a less visible part of the change, but fans and players alike should get ready for an auditory wallop.

“The proximity to field and the additional fans is only going to make the stadium louder and give the Timbers an amazing home field advantage,” said Sefton.

It’s not a stretch to say the stadium was redesigned around the fans more than the broadcasters.

“We had to figure out how to make it as intimidating as possible, and we did that by moving the field closer to the Timbers Army. A visiting goalie in that end is really going to feel it.”

American Football fields require huge sidelines to accommodate players, staff and vehicles. Soccer is much tighter, requiring 30 feet between sidelines and front row, just enough space to drive an emergency vehicle.

The soccer-specific sight lines were also a huge design factor.

“Everyone in the new (east) stand can see every aspect of the game, without any obstructed views. They can see over everyone to the side line. We made sure they can see the ball and the foot.”

Ellerbe Becket has designed or renovated dozens of stadia including the University of Oregon’s Autzen Stadium and the Matthew Knight Arena in Eugene.

New floodlighting brings JELD-WEN Field to TV broadcast standards, so the field has the requisite number of “foot candles,” or brightness.

Given unlimited space most new outdoor stadia are large, quiet bowls in suburbia. But JELD-WEN Field is not like that. For one thing, the east side will remain open and inviting. This is partly due to that floating roof, and partly the 18th Avenue plaza being widened. The field is not as visible from the street, but the rest of the stadium is.

The public plaza outside the northwest entrance on SW 20th Avenue and Morrison—opposite Fred Meyer—is also being opened up to the local residents.

“The stadium is a public amenity and the city was adamant about maintaining those views. We still want it to have this permeable relationship with downtown.”

In keeping with this openness, even the patients in the Providence Sports Care Center will have a view of the field.

The building will be activated every day. “It’s unlike any other field in the country because there’s this programmatic interplay between sports and training,” said Sefton.

The once barren south side, where Timber Jim would steeplejack up a pole and bang his drum, will now be mainly the Widmer Brothers Southern Front deck. It is an interactive, multipurpose space. At times it will be a staging platform for promotions or a stage for bands on concert days.

Since the property line bisects the south end, The Multnomah Athletic Club—original owners of the stadium in 1926—was a good neighbor partner in the design. Sefton said the designers were careful to make sure the back of the new southern scoreboard next to the MAC was minimal. “It's clean metal panel, with no signage.”

Fans will find they can move about the stadium freely. They’ll also have a place to call home again.

“We’re proud of all the nuances,” he said. “It was a challenge because it’s an older building. But it’s kind of like Fenway Park or Wrigley Field [in baseball]—they’re not perfect but that imperfection is part of the pleasure.”

(more to come)