(by Chris Kivlehan midfieldpress.com 2-16)
This article is Part II in a series covering markets that could be excellent fits for NASL that MLS is unlikely to enter. In Part I, we discussed Big League Cities that NASL could enter. These are markets that have a NFL, MLB, NBA or NHL team and would raise the league’s “major league” profile as it seeks to become “Division 1A” in US soccer. Along with placing clubs in underserved sections of the top 10 metro areas in the country that also have MLS, these markets help NASL build credibility for a TV deal, which is an important source of revenue for sports leagues.
However there are plenty of great markets across the country that don’t have a team in one of the big four sports leagues, and that could be assets to NASL as it provides the only “big league” show in town when the quality of play and star power in the league progresses. The Untapped Markets are either markets similar in size to the big league cities or promising metro areas that the traditional big sports leagues have neglected.
As in Part I, when we look at each city or region, we will try to find the ingredients of a successful NASL team in them. These essential pieces are market size, competition, potential investors, soccer support and a suitable place for the team to play. We will also look at any relevant history or news related to the market that could provide some color its suitability for NASL. Due to the nature of these being lower profile markets than the big league cities covered previously, the puzzle pieces are a little more difficult to fit together.
http://midfieldpress.com/2016/02/16/markets-nasl-should-target-that-mls-wont-part-ii-the-untapped-markets/
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